Sterling Supply Company

Cutwater software enables sales and operations staff to use critical performance data to create competitive advantage in challenging business conditions.

Cutwater Solutions, the developer of the Cutwater AIM (Advanced Inventory Manager) reporting solution for wholesale distributors, announced today that Sterling Supply Company has implemented Cutwater AIM for business analysis and performance reporting. Sterling Supply Company is a leading distributor of abrasives and cutting tools, including products from companies such as Sandvik Coromant, Norton Company, Simonds International, L.S. Starrett and Mitutoyo.

“As business conditions become more challenging, our market becomes less predictable,” said John Zitter, President of Sterling Supply Company. “To react quickly, we need data. Cutwater gives us the information we need to make quick decisions that are better for our customers and for us.”

Cutwater AIM is a preconfigured reporting solution that provides out-of-the-box reporting capabilities for wholesale distributors using Epicor Prophet 21 (P21). Cutwater installation takes as little as an hour and requires minimal client effort. For companies using P21, Cutwater standard installation is free and users can report on performance within minutes of software installation.

“Cutwater AIM provides companies that have invested in P21 with immediate value,” said Jim Heatherington, managing director of Cutwater. “There’s no project plan necessary to make this happen. We install and – immediately – our clients have the data they need to manage operations and sales.”

Unlike many report writers, Cutwater software requires no unique skills to analyze data, create, or save reports. Users select data items of interest from preconfigured data sets using a standard Microsoft point-and-click interface.  As an added advantage, all Cutwater reports can be exported to Microsoft Excel with a single mouse click.

“We wanted better data access, but we also had to be practical about it,” said Zitter. “Cutwater gives us the information we need, and we didn’t have to fund a project or dedicate a resource just to create reports for people.”

About Sterling Supply Company

Headquartered in Huntington, WV, Sterling Supply Company has served its clients for more than 50 years. Sterling Supply specializes in abrasives and cutting tools, and also carries a wide range of items for the machining industry. More on Sterling Supply Company can be found at