In my recent blog series exploring the importance of customers and how crucial it is to regain customers you have lost, I’ve shown just how beneficial customers can be to your company’s bottom line. You might agree, you might not. But, truth be told if you could regain that capital from customers it definitely wouldn’t hurt.
So, how do you go about identifying those lost customers (it can be as easy as one click with the right tool) and then getting these customers to come back to your services? After all, they must have left for a reason, so why would they even want to come back. In this latest installment of my blog series focusing on lost customers I want to discuss 5 strategies you can use to regain your lost customers.
These 5 strategies come from an article on businessbrief.com and is written by Ken Dooley. I have chosen 5 strategies to highlight but you can read all “10 Strategies to Win Back Lost Customers” here. The 5 I have chosen to discuss are:
“Let former customers know you’re interested in finding out why the business was lost. One study showed that many former customers stopped buying because no one let them know they were valuable to the company.”
“Take responsibility for your actions and those of your company. Admit your mistakes, and take responsibility for everything that was done to lose the customer in the first place.”
“Understand that former customers are trying to make or save money by increasing sales or reducing costs. You can sell them again if you show former customers how to create and hold an economic advantage.”
“Give former customers information about anything new or different that you’re providing.”
“Assure former customers that regardless of what happened in the past, things will be different in the future.”
As I said these are just 5 of the ways to regain lost customers which I wanted to highlight in this article. You can go check out the other 5 in the rest of the article. Please feel free to mention any strategies you have used in the past that have worked out well for your company.